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About Gold

Gold has been a valuable and highly prized precious metal since long before the beginning of recorded history, widely used for coinage, jewelry and other arts. When paper money was introduced it was typically a receipt redeemable for gold coin, in a monetary system known as the “Gold Standard.” This has more recently been replaced by the use of “Fiat Currency”, which is paper money backed only by a government’s promise to pay (whatever that means). President Nixon took the United States off the gold standard in 1971.

The total amount of Gold that has been mined in all of human history is estimated to be roughly 185,000 tonnes. This is famously described as less than enough to fill 2 olympic swimming pools. World consumption of new gold produced is about 50% in jewelry, 40% in investments and 10% in industry.

With volatile fiscal and monetary policies around the world, many people are investing in tangible assets like gold. Hard assets like metals are sometimes described as “negative yield” investments because they do not pay dividends. Gold is perhaps best understood as insurance–protection against the risk of losses in stocks and bonds, and a hedge against declining currency values and the resulting inflation. Inflation is the thief that robs from us all. Preserving purchasing power is perhaps what assets like Gold do best.


The price of Gold has corrected from an all-time high of over $1900 per ounce since 2011. Even so, it is still up 350% since the year 2000.


From 2001 to 2011 the Gold price more than quadrupled against the Dollar, hitting an all-time high of $1,913.50 per troy ounce.

For more specific information on Gold and Silver coins, please request our FREE Precious Metals Investor Kit.