The Great Gold Rip-Off

The truth about the gold sales industry is that the pricing and markup model that virtually all retail companies use is astronomical. If it were applied to any other industry people would be in the streets like the end scene of a Frankenstein movie.

For centuries conservative investors have secured their wealth by anchoring some or all of their liquidity in tangible assets like gold and silver. The buying power of an ounce of gold has remained surprisingly constant. It will still buy as many loaves of bread as it did a thousand years ago. The 1 ounce $20 gold piece will still buy the finely tailored men’s suit that it would purchase in 1920, while the $20 bill will now barely pay for the alterations.